Portfolio and Marketing Director / Kekkilä-BVB
Kekkilä-BVB is looking for an innovative Portfolio and Marketing Director to join the team!
Kekkilä-BVB as a Company
🌱 Kekkilä-BVB is a European leader in horticulture. We provide products and services for professional greenhouse growers, consumers and landscapers to over 100 countries worldwide. We have strong product brands within the professional and consumer growing markets, trading under the names of BVB Substrates, Kekkilä Professional, BVB Landscaping, Kekkilä Garden, Hasselfors Garden, Algomin, Jardino, Florentus and TerraBrill. Together with our customers we grow smarter for healthier food and greener living. Kekkilä-BVB is a part of Neova Group. kekkila-bvb.com
🌱 We have over a hundred years of heritage and expertise from growing in the Netherlands, Finland and Sweden. Kekkilä-BVB employs approximately 560 people and has 10 production facilities in 4 countries.
Portfolio and Marketing Director
🌱 We are seeking a strategic and forward-thinking Portfolio and Marketing Director to join our Business Area Global team.
In this role, you will drive the development of our portfolio and marketing strategies, lead brand and digital initiatives, and contribute to the overall direction of our business.
You will play a key role in managing our portfolio and driving the development of value-adding, performance-focused solutions. Working closely with cross-functional teams and stakeholders, you will ensure our portfolio and marketing efforts are aligned with customer needs and business goals.
As a member of the BA Global management team, you will also contribute to broader business strategies, leadership practices, and innovation priorities.
Key Responsibilities:
- Develop and implement portfolio and marketing strategies.
- Contribute to innovation strategy and project prioritization based on global business needs.
- Lead the shift toward a more value- and performance-oriented offering.
- Drive digital development initiatives, including the use of AI to enhance customer engagement and operational efficiency.
- Manage brand strategy and ensure consistent brand positioning across markets.
- Lead and develop a high-performing team.
- Support sales and key accounts with technical expertise and portfolio insights.
- Manage the portfolio road-map and marketing plans to support product launches and commercial success.
What we are looking for
🌱 Strong experience in portfolio and marketing management in international horticulture market.
🌱 Understanding of industrial business processes.
🌱 Experience in innovation process management and digital projects.
🌱 Excellent leadership skills.
🌱 Knowledge about horticulture or related industry.
🌱 Willingness and capabilities to travel.
🌱 Enjoys working in diverse, international teams.
🌱 Brings innovation with a positive and proactive mindset.
🌱 Fluency in English.
Spanish, French, or Dutch language skills are an advantage.
Location
There are multiple possible locations for this position:
📍Finland, Vantaa
📍Estonia, Niibi
📍Netherlands, Venlo or De Lier
📍Spain
This position also requires an ability to travel all over the world frequently.
Why Kekkilä-BVB?
- Great team spirit, achieving together!
- Solid growth strategy for the future.
- International, forward looking, agile team.
- Professional colleagues.
- At Kekkilä-BVB, you’ll find flexibility, responsibility, variety, and meaningful challenges.
- You’ll be part of a green business with inspiring and professional colleagues, working to make a real impact in the industry.
News
🌱 Stay up to date with Kekkilä-BVB's latest news and discover more about the company here.
Adecco Recruitment Team
We are here to help you!
Recruitment is conducted in collaboration with Adecco. If you have any questions related to the position or the recruitment process, please feel free to contact us without hesitation.